Google uses its internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdSense. This has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements(PSAs). An example of a Google PSA is in the image below, also Mediabot are not to confused with Googlebot as they are for rather different purposes.
Many webmasters use AdSense to monetize the content on their website. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Summary:
- Google AdSense is for all to use.
- Google Adsense is made to benifit small websites the most in terms of revenue earning opportunities.
- Google Adsense is quick and easy to incorporate into your blog or website via the use of JavaScript.
- Google Adsense works automatically to generate relavent ads based on your content or writings in simple.
- Google Adsense is known to be best used when incorporated into content rich websites.
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